Adventures of The Monkey King - The Golden Hooped Rod
9. Craft Kancils [9.8a Art Direction: Single]

Links:
Product/Service:
Poster
Client:
Resorts World Genting
Brief:
We are tasked to plan, re-create and localise a strong Chinese-influenced 3D acrobatic show to build a greater sense of resonance among Malaysian audiences.
Solution:
We implemented effective localisation strategies to re-brand the show through a combination of revamped show title, messages and new designs to capture the hearts and minds of local audiences.