JobStreet's Pets Anonymous
1. Film & Branded Content Kancils [1.14 Creative Effectiveness: Film & Branded Content]

Links:
https://www.youtube.com/watch?v=4AFZ-vh9p3Q&t=14s
Product/Service:
JobStreet
Client:
JobStreet by SEEK Asia
Brief:
Post-lockdown, jobseekers have gone through a wild transformation. Now, they're on the hunt for job listings that come with some seriously cool perks like extra chill time, remote work, work life balance. How do we showcase Jobstreet's ability to help them with their pet peeves? Picture this: turning the spotlight onto JobStreet's fantastic ability to tailor-make specific work criteria.
Solution:
While all job ads usually shine the spotlight on the jobseekers themselves, we thought of a fresh new way to sell this, by showcasing the family members who are most affected by the job-seeker's decision: their pets! This series showcases the shenanigans of these beloved family members and the perks they enjoy as well by having their owners score that dream job that fulfils both of their needs. We dropped a 90-second cinematic masterpiece starring Malaysia's furriest celebrities our beloved pets! We also unleashed 12 bite-sized snippets on social media as well as billboards featuring these superstars. We reinforced the message that with Jobstreet, a fantastic job doesn't just bring joy to you, but also your paw-some family members. We also achieved 14 Mil views on YouTube.


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