Unifi - 0% Geram, 100% Ngam - Campaign
1. Film & Branded Content Kancils [1.2b Film (Online): Campaign]
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Links:
Product/Service:
Fixed Mobile Convergence Plan
Client:
Unifi
Brief:
In a world where juggling multiple subscriptions is a source of GERAM for many people, Unifi saved the day by bundling Wi-Fi, mobile data, and streaming services, all in one plan. To launch it, we created Yunni, the cutest hero to represent the convergence plan. How do we get Yunni to unleash the plan with a bang?
Solution:
We launched it through a thumb-stopping 3-part series that follows people who struggle with having a gazillion subscriptions. Before the GERAM takes over all of them, Yunni comes to the rescue and transforms all that GERAM into NGAM. From then on, everyone lives happily ever after with the 3-in-1 convergence plan.
