To strengthen Saji brand recall and creating trust and confidence towards the brand and products and also to amplify thebrand through a Terima Kasih Campaign as an appreciation for consumers' support towards the brand by contributing and giving back to the community.
Solution:
While others celebrate Hari Kemerdekaan by giving tribute to our front-lined warriors, we took this opportunity to thanks those everyday heroes around us for their never wavering commitment in the culinary battlefield and rally the support through a catchy 'battle chant'.