Jollibee: Taste The Joy
9. Craft Kancils [9.21a English Copywriting, Content Writing & Scriptwriting: Single]

Links:
Product/Service:
Jollibee Chicken Sandwich
Client:
Jollibee Foods Corporation
Brief:
Jollibee is a popular brand from the Philippines. Especially in light of the Chicken Sandwich Wars, how can the Jollibee Chicken Sandwich gain more recognition as a burger that's just as good as global American quick serve restaurant chains, instead of a brand that mainly caters to Filipinos?
Solution:
We highlight the unique joy that underlies the brand ethos of Jollibee through Jollibee: Taste The Joy. This film invites viewers on a journey of joy '“ from the making of the sandwich to the final consumption, joy is what runs through the whole Jollibee Chicken Sandwich experience. Regardless of who they are, joy is what anyone can share in.


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Reason
Email
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