Looooooooongest Raya Gathering
8. Brand Experience & Activation Kancils [8.10 Best use of Cultural Insights in Brand Experience & Activation]

Links:
Product/Service:
Pizza Hut
Client:
QSR Brands
Brief:
We wanted to promote The Looooooooong Party Box for 10 pax sharing, but how do we do that for the Hari Raya period?
Solution:
It's no secret that Malays have some of the longest family trees, and they all gather for Raya. In one house, at the same time, every single year. So we decided to find the longest family portrait in Malaysia and throw them a huge Raya kenduri! We rolled out call for entries, and have them submit their past Raya family portraits via social media platforms.


Flag Entryx
Reason
Email
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