Heineken Beer Shots
8. Brand Experience & Activation Kancils [8.4 Best use of sponsorships & partnerships]
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Links:
https://www.heineken.com/my/en/campaigns/150years/darkroom8
Product/Service:
Heineken Beer
Client:
Heineken
Brief:
Heineken is a brand that's all about good times. And if the good times are all about celebrating the moments as they come, how can Heineken capture the celebration of good times '“ the Heineken way?
Solution:
By capturing it with Heineken, literally. Introducing Heineken Beer Shots '“ the world's first beer-infused 35mm film. In partnership with Malaysian film lab, Darkroom8, we introduced a 35mm film that's infused with Heineken, double-exposed with Heineken, and packaged with a specially designed limited-edition Heineken Film Camera. We got key influencers to shoot with the film, and everyone else got hyped up. All 35mm film and camera units sold out within weeks, even winding up on the shores of Singapore, Australia, New Zealand, and Germany. And for those who couldn't get their hands on the physical 35mm film? We took it online with the Good Times Cam Digital Filter, giving users across the nation a shot at capturing their good times, the Heineken way. Now that's how you show what the good times are all about.
