Time Dot Com 2Gbps Campaign
2. Audio Kancils [2.1a Best use of radio: Single]

Links:
Product/Service:
Telecommunications Company
Client:
Time dotCom
Brief:
Time Internet wanted a Jingle for their 2 Times Speed campaign. The idea is to have a track that has a catchy hook and lyrics that are cool but still getting the message across. We also needed 2 singers that can bring out the edgyness of the track since the special number is 'œ2' for this campaign.
Solution:
We started the track with the main hook straight away with the lyric 'two' to instantly catch the listener's ear. We then head to the verse where we had really edgy rapping basically telling the listeners about how Time's Kabel Besar can speed up your internet by twice the speed. Since we needed 2 talents that can pull this track off, we had Lil Asian Thiccie and Sachié Amira to be on this track.


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