Malaysia Airlines_This is Malaysian Hospitality
9. Craft Kancils [9.1a Film Direction: Single]
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Links:
https://www.youtube.com/watch?v=Q9MWJArxl4U
Product/Service:
Airline Service
Client:
MALAYSIA AIRLINES
Brief:
This partnership with Malaysia Airlines began in April of this year, where Bonsey Jaden was tasked with breathing new life into their latest brand awareness effort. Most notably, the focal point of this initiative was to leverage on the intrinsic inclination for hospitality in both the country as a whole, as well as Malaysia Airlines' brand ethos. The campaign weaves together the tradition of hospitality within the brand with a creatively fresh and meaningful approach'“a true testament to Bonsey Jaden's reputation for innovative storytelling and expertise in brand building through powerful insights and strategy.
