Raya Reimagined

6. Digital Experience Kancils [6.14 Best use of Cultural Insights in Digital Experiences]

Links:

https://www.axiata.com/rayareimagined/

Product/Service:

Technology

Client:

Axiata Group Berhad

Brief:

Past Raya memories are a recollection of what we remember. However, some are never captured or visualised. Some slowly fade away. As a leading telco, Axiata connects past memories of what Hari Raya meant to the old. For today's young generation.

Solution:

Utilising Midjourney, we invited people to share their past Raya memories and use them as prompts. Turning memories of what they remember, into images. Reminding what's precious to them - memories with their loved ones. And ensuring these memories live forever, in the digital realm.

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