AKU TERIMA NESCAFÉnya
8. Brand Experience & Activation Kancils [8.3 Best use of events & live experiences]
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Links:
Product/Service:
NESCAFÉ Classic
Client:
NESCAFÉ
Brief:
It's a well-known fact that Malay weddings and coffee are a perfect match. At any wedding, whether it's during the day or in the evening, you'll often see guests forming queues at the coffee station after enjoying a generous kenduri feast.
Recognizing the potential to engage with our audience, we ventured into a unique territory that no brand had explored before: Malaysian weddings.
Solution:
We launched 'Aku Terima NESCAFÉnya,' a multi-platform online contest in which engaged couples shared stories about the meaningful role NESCAFÉ has played in their relationship.
The contest winners had us attend their weddings, where we served complimentary coffee to all the guests.
