Pertemuan Dua Hati
1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]
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Links:
https://www.youtube.com/watch?v=7PFSyAitY0s
Product/Service:
Raya 2023
Client:
Astro Malaysia
Brief:
Astro wanted Malaysians to move forward together towards a better future this Raya, after the whole nation faced many challenges such as economic and political instability in recent years.
Solution:
The theme of this Raya campaign is to make Malaysians see the beauty that awaits if we open our hearts. A heartwarming example that is a true story of Chee Hoi Lan, an elderly Chinese lady who opened her home and heart to raise an undocumented child with a different religion and race.The film has inspired hundreds and even thousands of Malaysians including Indonesians, regardless of race and religion to come together and praise Chee Hoi Lan's sincerity to raise a muslim child.
