The progressive shipping playground
5. Design Kancils [5.6 Brand Environment & Retail Design]
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Links:
Product/Service:
MISC 2050
Client:
MISC
Brief:
The effects of climate change aren't lost on the shipping industry. The sea accounts for 90% of global trade, but the industry hasn't evolved its business model. Because change eats into their bottom-line. MISC, as one of the world's largest shipping conglomerates, has opted to take the lead in lighting the way forward for the industry by launching MISC 2050, its outcomes-oriented business blueprint. The brand, however, is still viewed as an old and conservative behemoth stuck in yesterday's world. Because the perception is that shipping companies aren't progressive.
Solution:
Transform our entire corporate lobby into an 'interactive storytelling playground' of our MISC 2050 business blueprint in action. No old-school fuddy duddiness, just new-age evolution. A place that allows you to immerse yourself in our plans for the future of our planet. One that sets us apart from every other shipping brand on the planet. A space that proves we are leading the industry from the front. And here's the best bit. We can now setup these interactive playground touchpoints anywhere in the world, without any additional carbon footprint.
