Maxis Home Fibre: Home Out Of Home

4. Outdoor Kancils [4.3a Best use of digital screens: Single]

Product/Service:

Telecommunication

Brief:

Outdoor digital screens are becoming a blind spot for most (if not all) adults. Fortunately, the same can't be said for today's generation of children who adore screens.

Solution:

Our campaign strategy was to use the pester power of children to bring Maxis Home Fibre to their parents' attention. So instead of just running our film ad, we turned our lovable personification of joy into a 3D DOOH that brought the wonders of adventure home. All whilst catching the curious eyes of passersby on a street that welcomes over 80,000 visitors daily and on various news platforms online.

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