SARJAN SAGA
9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Links:
https://www.youtube.com/watch?v=NbXMKZjb4Ro&t=9s
Product/Service:
Automotive
Client:
PROTON Holdings Berhad
Brief:
PROTON stands as Malaysia's national pride for 4 decades and counting. With Malaysians already being familiar with PROTON, how could we bring out the brand's legacy as Malaysia's first automotive producer through a film?
Solution:
The most iconic Malaysian vehicle comes from humble beginnings. The PROTON Saga was Malaysia's first national vehicle and also the source of our inspiration in conjunction with PROTON's 40th anniversary.
Based on a true story, 'Sarjan Saga' is the story of Sarjan Haji Ismail bin Jaafar and how he was instrumental in naming our first ever national vehicle. We see the man through the eyes of his son and his recollections of a father who put his family before everything else. Through his sacrifices, we learn of gratitude, filial piety, and spiritual growth with PROTON Saga at the heart of it.
