1. Film & Branded Content Kancils [1.2a Film (Online): Single]
×
×
Links:
https://youtu.be/vKMl5RE0Msg?si=e3xxdNeS5PoGE2zn
Product/Service:
OneGrab
Client:
Grab
Brief:
During Raya, almost every brand will release a Raya film. And these films are all same-same but different tear-jerking, emotional, and heartwarming. Ngaaw
How can Grab stand out in a sea of soppy emotional ads?
Solution:
While most Raya ads featured hometowns and family reunions. We told a story about an orphan with no family instead in the film 'Suasana Hari Rabu'.
After losing her parents in a freak accident, Rabu (the protagonist) developed a strong hatred for festivities. When you don't have a kampung to belong to, it's only natural to hate Raya.
Will this Raya anti-hero win the hearts of Malaysians?