WONDER-FU
5. Design Kancils [5.11 Best use of Cultural Insights in Design]
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Links:
Product/Service:
service
Client:
NAGA DDB TRIBAL
Brief:
Do something fun to promote Naga DDB Tribal's claim of understanding culture as the starting point of ideas.
Solution:
We turned ancient talismans into playful perk-me-ups to ensure a year free from bullshit.
