Nando's Decemberfest
5. Design Kancils [5.6 Brand Environment & Retail Design]

Links:
Product/Service:
Food & Beverage
Client:
Nando's
Brief:
To develop a year-end campaign to reignite brand love and to bring more fans to dine in at Nando's casas (restaurants), in response to pandemic-related dining restrictions that left Nando's temporarily forgotten.
Solution:
Malaysians love festivals. Malaysians love Nando's. So we combined the two to create a new, inclusive festival where everyone is invited. We made the first festival meant for everyone by designing new Nando's design elements that fused Hari Raya, Chinese New Year and Deepavali motifs with Nando's South African visual elements. We then incorporated these new design elements to give our casas a distinctive makeover, created Nandocas uniforms, crafted eye-catching POSMs, prepared special gifts for our customers and even dressed our PERi-PERi sauces for the occasion.


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Reason
Email
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