BOH Notes of Diversitea
9. Craft Kancils [9.10 Sound Design in Film Content]

×
×
×
Links:
Product/Service:
Food & Beverage
Client:
BOH Tea Malaysia
Brief:
To develop a Merdeka / Hari Malaysia Campaign that will resonate with Malaysians by reinforcing BOH's Authentically Malaysian position via the hot water soluble range as the preferred choice for Malaysians to celebrate meaningful moments of togetherness.Drive Brand Love by positioning BOH as a symbol of Malaysian pride.
Solution:
Malaysia is a nation of diverse people but what we have in common is our love for Teh Tarik. So with that, for Merdeka and Malaysia Day, we come together in 'unitea' around a song ingrained into all Malaysians' lives.Using a variety of cups to represent that diversity, we filled them with different levels of Teh Tarik so that when struck by a teaspoon, would produce different musical notes, culminating in a rendition of our national anthem, Negaraku.

Previous Next
ProDiet Raja Kucing

1. Film & Branded Content Kancils
MISC Day of the Seafarer Print Campaign: Nautical Mythology

9. Craft Kancils
The Carlsberg Hopping Angpao

4. Outdoor Kancils
Kara Coconut Cream - Lain Macam Kara

1. Film & Branded Content Kancils
The Scammerful Ramadan

1. Film & Branded Content Kancils
Coway: The Art Of Dreaming

6. Digital Experience Kancils
Reasons Why We Make Music

3. Print & Publishing Kancils
Bajo Active: Fruits of Labour

9. Craft Kancils
See More
Flag Entryx
Reason
Email
Cancel



© 2019 Association of Accredited Advertising Agents Malaysia All Rights Reserved

___ ___ ___ ___ ___ ___ ___ ___ /\ \ /| | /\__\ /\ \ /\ \ /\ \ /\ \ /\ \ /::\ \ ___ |:| | /:/ _/_ /::\ \ /::\ \ /::\ \ ___ /::\ \ /::\ \ /:/\:\__\ /\__\ |:| | /:/ /\__\ /:/\:\__\ /:/\:\ \ /:/\:\__\ /\__\ /:/\:\ \ /:/\:\__\ /:/ /:/ / /:/__/ __|:|__| /:/ /:/ _/_ ___ ___ /:/ /:/ / /:/ /::\ \ /:/ /:/ / /:/ / /:/ \:\ \ /:/ /:/ / /:/_/:/ / /::\ \ /::::\__\_____ /:/_/:/ /\__\ /\ \ /\__\ /:/_/:/__/___ /:/_/:/\:\__\ /:/_/:/ / /:/__/ /:/__/ \:\__\ /:/_/:/__/___ \:\/:/ / \/\:\ \__ ~~~~\::::/___/ \:\/:/ /:/ / \:\ \ /:/ / \:\/:::::/ / \:\/:/ \/__/ \:\/:/ / /::\ \ \:\ \ /:/ / \:\/:::::/ / \::/__/ ~~\:\/\__\ |:|~~| \::/_/:/ / \:\ /:/ / \::/~~/~~~~ \::/__/ \::/__/ /:/\:\ \ \:\ /:/ / \::/~~/~~~~ \:\ \ \::/ / |:| | \:\/:/ / \:\/:/ / \:\~~\ \:\ \ \:\ \ \/__\:\ \ \:\/:/ / \:\~~\ \:\__\ /:/ / |:|__| \::/ / \::/ / \:\__\ \:\__\ \:\__\ \:\__\ \::/ / \:\__\ \/__/ \/__/ |/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/