6. Digital Experience Kancils [6.1 Best use of web platforms]
December 10, 2017, the problem of counterfeit formula milk plagued dairy brands with sluggish sales in Malaysia. Parents were afraid to even try samples for fear they may be poisoning their child with 'fake' milk.
A sampling campaign developed as a virtual tour experience was created using actual footage of one of Friso's owned dairy farms showcasing how the milk was harvested and processed in Holland itself before being imported to Malaysia to assure parents counterfeiting is impossible.