In a world with "energy" imposters, RED BULL - Malaysia's no.1 energy drink was getting lost in the noise. Refusing to be drowned out, RED BULL made a bold proclamation to cut through the bullsh*t.
I AM ENERGY.
A launch campaign to stake the claim by making energy synonymous with RED BULL. Keeping audiences and competitors at the edge of their seats with an adrenaline-charged film that increased both sales and brand recognition.