Endless Escape
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

Links:
Product/Service:
Destination Marketing
Client:
Desaru Coast
Brief:
Desaru Coast, being a new holiday destination which was unfamiliar to Malaysians and the rest of the world, needed a story that encapsulated what it had to offer, its spirit and how it was different from other holiday destinations within Malaysia and the region. The one big stumbling block? Many of the offerings within Desaru Coast were not ready or built yet.
Solution:
We made a film out of all the possible escapes one could have at Desaru Coast by getting the viewer to think about one simple question, What is your escape? Desaru Coast is the destination that brings your ideal escape to life, no matter what it is you're looking for. Your ideal escape is what you make of it, and it can be found at Desaru Coast.