Sunsilk Hijab Recharge has always been an advocate of confidence. That's why, it's always innovated products to aid hijabis around the world. But, how can we help them beyond just products? We found out that these girls have been pursuing what they like, but hiding behind the hashtag #SisCuba. Why? For fear of being called out.
To show support, we wanted to turn the spirit of #SisCuba; from fear of failure to hopeful courage. So, we got together 3 up-rising hijabi influencers with different personalities & careers that cater to a wide hijabi audience and got them to spread an empowering message, the hashtag, #SisCuba.