In Malaysia, the Malay audience just loves their influencers, and brands know it.
So, how can Sunsilk Hijab Recharge show that their product boosts confidence, especially when we can't show hair? By getting rid of the old boring ways.
We got together 3 up-rising hijabi influencers with different personalities & careers that cater to a wide hijabi audience. And we got them to spread an empowering message, leveraging on a confidence-boosting trending hashtag, #SisCuba.