7. Direct Kancils [7.3 Best use of direct & promo (digital-led)]
Every Chinese New Year, Feng Shui masters tell millions what to get or give away for more prosperity. And the best place to follow their advice is Mudah.my, Malaysia largest marketplace. Was there a way for us to capitalise on this insight?
We came out with Good Luck Is Mudah: A series of zodiac advice featuring Feng Shui tips with a twist. They all had links to relevant listings on Mudah.my.
The tips were delivered by 1 of 24 characters through a wacky video containing a list of things people should get rid of, or find, on Mudah for a better year ahead; each customised to the user's birth year.
These tips could also be downloaded and sent to another zodiac-animal buddy. To share prosperity. And easy tips for a better year, with Mudah.my.