Pizza Hut's WOW! pizzas have been going on for years but not many young Malaysians know about them. How do we let them know about this deal?
We found out that 3 in 5 young Malaysians find a good deal similar to a win. Using that insight, we created the idea "Win with WOW!" to show that the exceptional value of getting a pizza from RM5 is similar to winning. In our videos and radio commercial, we juxtapose things young Malaysians do to save on food and the value of RM5 in today's economy with the winning value of WOW!