Where'd all the chickens go?
2. Audio Kancils [2.1a Best use of radio: Single]

Links:
N/A
Product/Service:
Food/Beverage
Client:
Pizza Hut
Brief:
How do you stand out amongst a sea of Ramadan advertising? Pizza Hut asked this very question when the time came to launch their Ramadhan pizza promo.
Solution:
Pizza Hut had the Roasted Ayam Berempah as their Ramadhan pizza promo. It's so good that even chickens can't resist it! Based on this insight, we created a bizarre radio ad that demonstrated how all the chickens in KL were rushing to Pizza Hut to get a taste of the Roasted Ayam Berempah. (The Roasted Ayam Berempah is made of chicken- so if chickens can't resist, we don't know what can) The radio ad broke the monotony of traditional Ramadhan-sounding ads with an ad that didn't even use Ramadhan as its central idea. Instead, we created a dramatic piece that emphasized just how irresistible our Roasted Ayam Berempah was for better brand recall during Ramadhan.