Nando's Bulan BERi-BERi
1. Film & Branded Content Kancils [1.10 Best use of Cultural Insights in Film & Branded Content]

Links:
Pengumuman Nando's - https://www.youtube.com/watch?v=IW4xsEsQ4Yg , Jom BERi-BERi - https://www.youtube.com/watch?v=cadzRGvth1A
Product/Service:
Casual Dining Restaurant
Client:
Nando's Malaysia
Brief:
The brand has less relevancy amongst mass Malays compared to their competitors, especially during Ramadan. Plus, many people still do not know what Nando's stands for; PERi-PERi Chicken! So how do we create a good brand impression and relevancy during this holy month?
Solution:
Ramadan is the perfect opportunity for giving back to each other. Based on this, we tie it together with brand essence of PERi-PERi and came up with Bulan BERi-BERi! We encourage people to always give no matter how big or small through different examples of BERi.