The brand has less relevancy amongst mass Malays compared to their competitors, especially during Ramadan. Plus, many people still do not know what Nando's stands for; PERi-PERi Chicken! So how do we create a good brand impression and relevancy during this holy month?
Ramadan is the perfect opportunity for giving back to each other. Based on this, we tie it together with brand essence of PERi-PERi and came up with Bulan BERi-BERi! We encourage people to always give no matter how big or small through different examples of BERi.