Pizza Hut wanted to launch its upgraded pizza dough - which is lighter, crispier, and with toppings to the edge - in a way that will appeal to the young adults.
We wanted to do a brand film that will resonate with the young adults, by showcasing things they're passionate about â€“ music, and art. Passion was chosen as the central theme, as it hits home on both fronts - we're passionate about our pizzas, and the young adults are passionate about art and music. We wanted to show that passion pushes your boundaries. And makes you do better things.