MP In-crab-dible
9. Craft Kancils [9.23a Chinese Copywriting, Content Writing & Scriptwriting: Single]

Links:
https://www.youtube.com/watch?v=FLPDNXa7wbE
Product/Service:
Potato Chips
Client:
Mister Potato/ Mamee-Double Decker (M) Sdn. Bhd
Brief:
To create a Chinese New Year campaign for Mister Potato that introduces the Limited Edition Chilli Crab flavoured crisps.
Solution:
To bring people together to usher in an incredible Chinese New Year ahead with our IN-CRAB-DIBLE Limited Edition Chilli Crab crisps, we came up with the idea无「蟹」可击过新年 / IN-CRAB-DIBLE CNY. We launched a quirky animated video inspired by traditional Chinese folktales, which included a vast variety of forms such as myths, legends, and fables.