Breathe Fire Resistance
8. Brand Experience & Activation Kancils [8.13 Kancil for Good: Brand Experience & Activation]

Links:
Product/Service:
Architectural Paints
Client:
Roxsil Silicone Sdn Bhd
Brief:
In 2018, Philippines recorded an 84% increase in fires, mostly in slums, compared to 2017*. *News report from The Philippines Star Everyday paints are made from acrylic. Another word for plastic, these paints are highly flammable. When a house in a slum catches fire, the entire area can be burned down within mere minutes.
Solution:
To prevent fires, we have to stem it at the source. Most houses in the slum are made from low quality building materials- which are highly flammable. Acrylic paints, which cover the walls, tends to aggravate the flames. Once a fire starts- it spreads very fast. We developed a paint that burns very, very, very slowly- so that in the event of a fire- occupants have enough time to douse the flames.


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