Breathe Branding
9. Craft Kancils [9.21a English Copywriting, Content Writing & Scriptwriting: Single]

Links:
Product/Service:
Architectural Paints
Client:
Roxsil Silicone Sdn Bhd
Brief:
Launch a new brand of architectural paints. The product is a hybrid paint made from sand with excellent durability and anti-fungal properties, among others.
Solution:
The product allows walls to breathe. Also- unlike conventional paints- our product itself is breathable. Which means that vapour trapped inside walls can find safe passage to the atmosphere. When their natural path is not blocked or hindered, it dramatically reduces all kinds of paint problems.