Sell #ExtraStrong kitchen towels during Raya. The brand new Vinda Deluxe dry and wet kitchen towels were set to launch during Ramadan/Hari Raya 2019. We needed a film that communicates their #ExtraStrong benefits, while cutting through the sea of festive ads, just like how our products cut through oil, grease and kitchen mess.
Kitchen Warfare: #ExtraMess #ExtraDrama needs #ExtraStrong To differentiate ourselves from the fuzzy heartwarming ads that characterise local festive seasons, this film portrays the messy reality of Raya, where the pressure of cooking for the metaphoric whole kampung (village) turns our kitchens into war zones. Just as true adversity makes great hero, the drama of kitchen warfare allowed our #ExtraStrong product benefits to shine through.