The Cause
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

Links:
Product/Service:
Vinda Deluxe Extra Strong Tissues
Client:
Vinda Marketing Sdn Bhd
Brief:
2018 was a big year for Malaysia. Malaysians made a strong statement by voting in a new government after 60 years of the same regime. With the country facing uncertainty during this change, how does a tissue brand like Vinda Deluxe spread hope and optimism at such a momentous point in history?
Solution:
Instead of shying away from issues plaguing Malaysian society, Vinda Deluxe faced them head on - which is why you see what seemed like infamous political players making an appearance. "The Cause" was launched in August during Merdeka (Independence Day) month with a simple message of asking Malaysians to 'Stay Strong'. The brand can't clean everything up, but with new optimism and strength of character, we can make Malaysia a better place - together.