People love their Nando's PERi-PERi sauce. But with copycats from competitors, Nando's needed to raise awareness on what makes the chillies in Nando's PERi-PERi so special. Problem is, how can we get young people interested, when attention spans are getting shorter and shorter?
We created an interactive storybook about a mighty, mini PERi-PERi chilli warrior, that brought the fiery heart, soul and spirit of Nando's to life. To reach out to young people, we featured it through Facebook and Instagram as a targeted Instant Experience, designed for the one place they spend time most - their mobiles. Targeting them based on their age, profile and interests.
How it works:
1. When targeted users click on the Facebook Ad it will open the Instant Experience.
2. On the ad, they can experience the story by swiping through frames or tilting to view 180 degree scenes.
3. At the end, users will be directed to the Nando's website to find out more about the fiery PERi-PERi chilli.
The Result? 1,458,030 impressions, 9110 post conversations and 13,367 clicks. All in just one week and counting.