PERi-PERi has always been the key in Nando's recipes. It's been innovated into many different menu items. So, when Nando's decided to introduce Smoky PERi-PERi, they needed to find a way to intrigue fans. But, how could we create awareness about smoky flavour that's indescribable? A mystery flavour that many had different interpretations to?
We huffed and we puffed, and poof! A SUPER-Natural idea was born. We leveraged on the pop culture fascination with supernatural movies like Fantastic Beasts, and created a magical theme focusing on the flavour being a SUPER-natural experience for all to discover. Seeding it out as a secret flavour, the mystery was soon revealed in a magical way through different channels, from social media to a short film ad in cinemas.