1. Film & Branded Content Kancils [1.2a Film (Online): Single]
Property - Bandar Sri Sendayan
BSS Development Sdn Bhd
The main target audience for Bandar Sri Sendayan is Chinese, however, the Malay do hold an equal share in Sendayan Market. Therefore, the client saw the need to run a Hari Raya Campaign to help draw their attention.
The agency targets the people that are already living in Bandar Sendayan, mainly the villagers. Working with an insight that the elders refused to leave the house due to the fear of forgotten values, the message that was conveyed in the video was 'values are here to stay, begin again at Bandar Sri Sendayan'.