AirAsia _ #WEAREALLCHAMPIONS
1. Film & Branded Content Kancils [1.5 Best use of influencers]

Links:
https://www.youtube.com/watch?v=Dsh5DStld6k
Product/Service:
Air Asia
Client:
Air Asia
Brief:
The narrative holds a diverse representation of AirAsia crew from across the globe to highlight that with the carrier, anyone and everyone will be able to reach the distance required metaphorically and geographically to reach iconic status as the global ambassadors have. All they need is the dream, the drive and the determination.
Solution:
Through the film, audiences witness AirAsia's global brand ambassadors willingness to take on challenges to sharpen their skill and craft. The narrative includes World Cup Winner Roberto Carlos, who demonstrates an aspirational football kick, World Swimming Champion taking a dynamic dive into a sea of opportunity, Keiran Cycling Champion Azizual Awang navigating an aerodynamic hero lap and finally 16 time Grammy Award Winner David Foster expressing his lyrical might with timeless tunes. The narrative ends with a diverse representation of AirAsia crew from across the globe to highlight that with the carrier, anyone and everyone will be able to reach the distance, all they need is the dream, the drive and the determination.