1. Film & Branded Content Kancils [1.2a Film (Online): Single]
Pet World Marketing Sdn Bhd
ProDiet is a homegrown brand that has been redefining the cat food category with its high-quality products made with 100% real seafood. Over the past decade, its product claim has headlined on billboards and in-store materials. The challenge remains: how do we reach a wider audience while staying true to the brand's mission of promoting real food for cats?
We looked outside of their usual channels to reach a new crowd - digital. The brand's mission formed the foundation of the online film's narrative with a simple, cheeky twist: ProDiet serves real seafood for cats, that even the fish-loving bear can't resist it. No bears were harmed in the making of this film, thanks to animatronics technology.