A Billion Dollar Christmas
8. Brand Experience & Activation Kancils [8.8 Best small-scale brand experience & activation campaign]

Links:
Product/Service:
Retail
Client:
Lucid Retail Sdn Bhd
Brief:
To create a "Malaysian" Christmas campaign on a budget that will promote sales at the newly opened shop and to create awareness for the brand APOM (A Piece of Malaysia) as a bold and witty brand that makes gifts and products about the Malaysian culture.
Solution:
Malaysians in general were furious to find out the dealings that have been going on with Jho Low and the 1MDB scandal. As a bold and syok sendiri brand about Malaysia, a cheeky topical Christmas campaign was created to ease the fury of our fellow Malaysians during this holiday season. A Billion Dollar Christmas was born.


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