A Billion Dollar Christmas
8. Brand Experience & Activation Kancils [8.8 Best small-scale brand experience & activation campaign]

Lucid Retail Sdn Bhd
To create a "Malaysian" Christmas campaign on a budget that will promote sales at the newly opened shop and to create awareness for the brand APOM (A Piece of Malaysia) as a bold and witty brand that makes gifts and products about the Malaysian culture.
Malaysians in general were furious to find out the dealings that have been going on with Jho Low and the 1MDB scandal. As a bold and syok sendiri brand about Malaysia, a cheeky topical Christmas campaign was created to ease the fury of our fellow Malaysians during this holiday season. A Billion Dollar Christmas was born.