Progress Is for Everyone
1. Film & Branded Content Kancils [1.1a Film (Broadcast & Cinema): Single]

Links:
Product/Service:
Financial Services
Client:
RHB Bank
Brief:
RHB, being a 100-year-old bank, was in need of an urgent image update. They were seen as old-fashioned, stale and unrelatable, especially among the young. Our task: make RHB relevant and fresh again in the eyes of Malaysians.
Solution:
At its core, RHB is a bank that believes in encouraging and supporting its customers. Regardless of age, gender, race and social circumstances. We created a film that puts people at the heart of RHB's story of progress. From a female pilot to a grandpa at his graduation, the film celebrates anyone who is brave enough to take the first step towards realising their dream, regardless of their background.