GRAB - A YEAR IN REVIEW
5. Design Kancils [5.4 Motion Design]

Links:
Product/Service:
Mobile App
Client:
GRAB
Brief:
A YEAR IN REVIEW - THROUGH THE LENSES OF GRAB USERS. Having millions of users across Southeast Asia on its platform, Grab wanted to leverage on its big data analytics capacity to look back at 2018 and what made the year special.
Solution:
SAME SAME BUT DIFFERENT. A celebration of the diverse makeup that defines Southeast Asia by tapping into our regional data set, comprised of Grab users across 8 countries in the region. We transformed the unique insights and litany of numbers into compelling visual stories that would delight our Grab users, regardless of nationalities. BOLD AND PLAYFUL 3D MOTION GRAPHICS. Moving away from flat 2D design, we set out to create a visual-rich, animated 3D spectacle that celebrates notable design elements from each of the 8 markets. We reimagined our approach in presenting the infographics - ensuring that they are not only informative, but also remain visually entertaining. SIGNIFICANT UPLIFT IN BRAND PERCEPTION ACROSS 6 MARKETS. Notably, the video recorded high engagement in English-speaking markets like Singapore, Malaysia, and the Philippines - where brand love was up +16% (SG), +27% (MY) and +5% (PH) respectively post-campaign.


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