1. Film & Branded Content Kancils [1.2b Film (Online): Campaign]
Campbell Soup Southeast Asia Sdn Bhd
Elevate Kimball as a stronger challenger brand of sauces among grassroots Malay consumers.
Over the years Kimball brand lovers & non-users saw a lack of brand initiatives both in and out of stores. What can Kimball do to stand out and be relevant again?
We position Kimball as mum's partner in her everyday cooking, the sauces that can - "boleh" - bring out the flavours of her dishes: Kimball-leh!
A series of web films that engage Kimball's target consumers in the manner they respond most positively to: simple comedy. The films feature Malaysian slices of life that show how our target can Kimball-leh their dishes.