To produce a Raya commercial campaign with a funny, heart-warming and dramatic Raya concept that smartly ties back to Lazada under the theme 'Togetherness/ Together-gether' and to push F&B, Home & Appliances' vouchers to the target audience; mainly young women 18-35/ Social media enthusiasts/ Malaysians of all backgrounds/ Potential Lazada users/ TV viewer.
Although soft in nature,
it is common for Malays to one up each other.
The one up game is heightened during the raya period.
Lazada is all game to stop this once and for all.
We are here to tell that Raya is
much better when celebrated together.