Kimball-leh Films
9. Craft Kancils [9.1b Film Direction: Campaign]

Links:
https://www.youtube.com/watch?v=RXECgCG2GQ8
Product/Service:
Kimball
Client:
Campbell Arnotts
Brief:
Elevate Kimball as a stronger challenger brand of sauces among grassroots Malay consumers.
Solution:
Idea: We position Kimball as mum's partner in her everyday cooking, the sauces that can - "boleh" - bring out the flavours of her dishes: Kimball-leh! Execution: A series of web films that engage Kimball's target consumers in the manner they respond most positively to: simple comedy. The films feature Malaysian slices of life that show how our target can Kimball-leh their dishes.