HOW DO YOU CREATE TESTICULAR SELF-EXAMINATION AWARENESS WITH MALAY MEN WHEN YOU AREN'T ALLOWED TO USE THE MALAY WORD FOR 'TESTICLE' ON MOST BROADCAST CHANNELS?
Research indicates that testicular cancer for men between the ages of 15 - 40 years is on the rise. 95% of the cases can be successfully treated if the cancer is detected early. But, the taboo of discussing genitalia in Malay society results in censorship that bans the outright use of Malay words for testicle, penis and vagina. The task here was to draw attention and awareness to the fact that regular self-examination can help detect testicular cancer earlier and greatly increase the success rate of treatment.
CULTURAL CUES AND HUMOUR TO GET AROUND THE RESTRICTIONS ON THE USAGE OF THE WORDS.
A humourous rendition of Wayang Kulit or a traditional Shadow Play littered with tongue-in-cheek innuendos and puns to highlight a serious matter in a palatable manner to a conservative Malay speaking audience. To deal with restrictions on prohibited words, we use a typical Malay man's name, "Zakaria", which in school boy humour literally translates to 'happy penis'.