Create a Raya film that could encapsulate Setia's new mantra: Stay Together. Stay Setia. It was a mantra that was rooted in the value of togetherness.
A Raya film that spotlight the samping, a piece of clothing that could not be tied alone. No Raya is complete without the samping, and no samping can be worn without a pair of helping hands. It embodied a value that synced perfectly with our brand proposition and we landed on a line that perfectly encapsulated both Setia's new value of togetherness and our storyline spotlight: Setia di Sampingmu.