Setia di Sampingmu
9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Links:
Product/Service:
Setia Property
Client:
SP Setia Bhd
Brief:
Create a Raya film that could encapsulate Setia's new mantra: Stay Together. Stay Setia. It was a mantra that was rooted in the value of togetherness.
Solution:
A Raya film that spotlight the samping, a piece of clothing that could not be tied alone. No Raya is complete without the samping, and no samping can be worn without a pair of helping hands. It embodied a value that synced perfectly with our brand proposition and we landed on a line that perfectly encapsulated both Setia's new value of togetherness and our storyline spotlight: Setia di Sampingmu.
