MRDIY - Happiness is Priceless
9. Craft Kancils [9.23a Chinese Copywriting, Content Writing & Scriptwriting: Single]

Links:
Product/Service:
MRDIY HOME IMPROVEMENT
Client:
MR.D.I.Y TRADING SDN BHD
Brief:
Create a Chinese New Year film that celebrates the festive season and resonates with MR. DIY's tagline, 'Always Low Prices'.
Solution:
A Chinese New Year film parodying a historical Chinese drama. It tells the story of a traditional Chinese family trying to impress the matriarch of the family with lavish and elaborate gifts. But at the end of the day, it was an inexpensive gift from the heart that won her over. The takeaway message? The fact that there are some things in this world that cannot be bought - like happiness.