MRDIY - TETAMU VVVVIP
9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]

Links:
Product/Service:
MRDIY HOME IMPROVEMENT
Client:
MR.D.I.Y TRADING SDN BHD
Brief:
Create a Raya film that celebrates the festive season and resonates with MR. DIY's tagline, 'Always Low Prices'.
Solution:
A Raya film that reimagines the popular P. Ramlee film, Labu Labi. It tells the story of main protagonists, Lebu and Lebi, trying their best to help their employer, Haji Bakhul, organise a large-scale Hari Raya celebration on a tight budget for a group of VVVVIPs. The twist? The VVVVIPs are a group of orphans. The core message of the film reminds us that happiness shouldn't be measured by the value of the gift, but by the sincerity of the gesture.