Siapa Makan Pasta Raya
1. Film & Branded Content Kancils [1.4 Best use of interactive & dynamic content]

Links:
https://www.prego123.com.my/raya/
Product/Service:
FMCG
Client:
Campbell Soup Southeast Asia Sdn Bhd
Brief:
Engage customers during Raya festive period and make Prego relevant in their celebrations. Festive seasons are replete with countless videos having similar themes, either humorous or sentimental. Above all, they are all in the standard sit-down-and-watch-it format.
Solution:
We cut through the clutter by getting viewers to participate in making their own video by selecting characters and settings. Viewers ended up creating a possible total of 698 videos with different storylines.